“Katie inspired us by gracefully evolving from
an actress to a multi-faceted artist, designer and style icon,” says
Joan Malloy , President/CEO of Alterna Haircare. “Alterna has been
haircare’s ‘best kept secret’ for years, but that is about to change.
We’re confident that adding Katie’s natural beauty, gorgeous hair and
creative instincts to our state-of-the-art, results-driven haircare
collection will be a game-changing combination.”
Launched in 1997 and now owned by TSG Consumer
Partners, Alterna has been recognized by beauty and industry insiders
for cutting-edge, professional formulations that are ‘free of’ harsh
chemicals and formulated with globally-sourced, often sustainable, and
organic ingredients.
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